BUSINESS PLAN · BASE CASEHUMAN IDENTITY INFRASTRUCTURE

THE CONSENT LAYER FOR THE IDENTITY ECONOMY.

Mosaic is a consumer registry and licensing rail that lets people claim, verify, protect, and license their face, voice, and future identity primitives.

01 Claim02 Verify03 Watch04 License

VERIFIED HUMANCONSENT CLEARED

01 / WHY NOW

AI CAN MANUFACTURE PEOPLE FASTER THAN TRUST CAN KEEP UP.

Unauthorized face and voice generation is becoming a legal, trust, and brand-safety problem. Consumers need a simple way to claim and monitor their likeness; buyers need proof of licensed consent.

Identity theft & deepfake fraud

Synthetic faces, face swaps, and voice clones scale like software.

Patchwork likeness law

State rules are accelerating while federal digital-replica rights remain pending.

Compliant AI demand

Creative teams want speed; legal teams need proof of consent and usage boundaries.

Context sources in the plan: ASIS / Shufti Identity Fraud Index 2026; BBB National Programs; Fiund state map; Holland & Knight NO FAKES Act update.

02 / THE SOLUTION

ONE REGISTRY. TWO MARKETS. A CLEAR CONSENT RAIL.

Mosaic connects human proof to AI commerce through a four-step lifecycle.

01 / 04

Claim

Free registry claim with one selfie and a certificate of registration.

VERIFIED PROCESS

Proof that a human exists, opted in, set terms, and got paid.

03 / BUSINESS MODEL

TRUSTED SUPPLY FIRST. PROGRAMMATIC SCALE NEXT.

The plan deliberately sequences consumer trust before licensing infrastructure.

Build trusted supply

Registry + Identity Watch

A free claim creates the registry. Verification unlocks paid Watch, voice, and early Marketplace access.

Free registry claim + certificate
Face verification prompt
Paid web monitoring
Voice primitive expansion

01Free

02$1.99/mo

03$14.99/yr

04$0.10 cost/user

THREE REVENUE PILLARS

A compounding model built across protection, transactions, and infrastructure.

A person reaching toward a glowing digital version of himself, representing consent between human identity and AI commerce

VERIFIED SUPPLYLICENSED DEMAND

Registry + Identity Watch

Consumer subscription revenue

Freemium registry becomes paid monitoring, voice, and future identity primitives.

Mosaic Marketplace

Bespoke identity licensing

Brands, agencies, and studios license verified humans with signed terms.

Mosaic Network

Programmatic identity licensing

Agentic tools, APIs, MCP integrations, and native platform partnerships scale access.

04 / GROWTH ENGINE

A LEARNING SYSTEM, NOT A CAMPAIGN.

Content, distribution, registry growth, licensing demand, and proof stories feed one self-learning creative brain.

CREATIVEBRAIN

Track hooks, avatars, conversion, and retention. Recombine what works.

Content volume

Hooks, mini-games, AI-vs-real challenges

Consumer registry

Claim, verify, certify, watch

Licensing demand

Brands need real-human consent

Proof stories

Payouts, takedowns, creator wins

01Content factory

02Seeded distribution

03Creator performance

04Paid acquisition

05Traditional media + PR

6-MONTH TEST BUDGET$400K

Operational overhead capped at 20% monthly, targeting 10%. Spend ramps only into evidence.

05 / BASE-CASE ECONOMICS

SUBSCRIPTIONS LEAD. LICENSING COMPOUNDS.

The model is assumption-driven so management can update adoption, CAC, transaction volume, and pricing quickly.

$7.84MTotal net revenue / 36 months

$5.74MYear-3 gross profit

$862.9KMonth-36 net revenue run-rate

$649.9KMonth-36 estimated EBITDA

NET REVENUE BY STREAM

36-month base case

USD · MILLIONS

SubscriptionMarketplaceNetwork

PHASE 1 · MONTH 363.84M

registered users

345.7K

paid users

$598K

monthly subscription revenue

LICENSING RUN-RATE

Marketplace~$119K/mo

Network~$146K/mo

Both figures represent Mosaic take-rate revenue at month 36.

06 / COMPETITION

THE CATEGORY IS FRAGMENTED. MOSAIC CONNECTS THE FULL RAIL.

Most adjacent platforms solve one or two layers. Mosaic is designed to connect registration, protection, transactions, network access, and enterprise licensing in one consent system.

FullPartialEnterpriseAbsent

CompanyRegistryProtectionMarketplaceAPI / NetworkEnterprise Licensing

01Mosaicyour vision

Full

02LikenOS

Full

Partial

Full

03Vermillio

Partial

Full

Partial

Enterprise

Full

04DeepRinger

Partial

Absent

Full

Absent

Partial

05Imagora

Full

Partial

Full

Absent

06Muhr

Absent

Partial

Full

Absent

Partial

07CLUNNY

Partial

Full

Partial

Full

08Autheny

Partial

Full

Absent

Partial

09Avatara

Absent

Partial

Full

Absent

Full

Capability comparison recreated from the supplied planning reference. Labels indicate stated scope, not an independent product audit.

07 / DEFENSIBILITY

THE MOAT IS THE SYSTEM.

Registry density, identity primitives, a consent ledger, buyer tooling, and payout history reinforce one another.

Registry density

More people claiming and verifying makes Mosaic more useful to buyers and platforms.

Identity primitives

Face first; voice next; expression, movement, and behavioral signature over time.

Consent ledger

Terms, proof, audit trail, payment, and renewal logic can travel with each license.

Distribution machine

The content-learning loop converts regulatory anxiety and consumer urgency into acquisition.

KEY RISKS TO MANAGE

Biometric privacy · false-positive alerts · platform dependency · license misuse · participant trust · evolving state and federal law

08 / EXECUTION

180 DAYS TO VALIDATE THE CORE PROMISE.

Validate the registry, paid conversion, content engine, and early buyer demand before scaling.

Days 0–30

Define

Finalize positioning, privacy and legal flows, registry MVP, content recipe system, and tracking.

Days 31–60

Launch

Launch the free registry claim, certificate, verification prompts, paid Watch beta, and owned-account seeding.

Days 61–90

Learn

Scale message testing, creator and affiliate community, mini-games, and the first licensing waitlist.

Days 91–120

Transact

Open the curated Marketplace beta to paid users and selected agencies, brands, and studios.

Days 121–180

Prove

Close the first reference licenses, publish proof stories, and prepare Network API and MCP pilots.

SUCCESS DEFINITION

Lower CAC, improving paid conversion, meaningful Watch engagement, and first buyer proof that licensed real humans are preferable to unverified synthetic faces.

09 / MANAGEMENT

BUILT ACROSS PRODUCT, GROWTH, FINANCE, AND LAW.

A six-person management team aligned around a consent-first identity infrastructure opportunity.

John Roberts

CEO

Scott Terrell

Founder & President

Ziggy Kornandel

CCO/CMO

Justin Montgomery

CTO

Trey Bayne

CFO

Scott Christiansen

CLO

10 / INVESTMENT OPPORTUNITY

FUND THE RAIL BETWEEN PEOPLE AND AI COMMERCE.

Mosaic is raising a SAFE to build the registry, protection layer, curated Marketplace, and programmatic Network.

RAISE$500,000

SAFE Note

TARGET TERMS10% ownership upon conversion

Subject to a definitive SAFE agreement.

USE OF PROCEEDS

Product development, AI infrastructure, Marketplace launch, customer acquisition, legal and compliance, and working capital.

Base case is a planning model, not a forecast guarantee.

11 / MARKET CONTEXT

COMPARABLE AI PLATFORM ACQUISITIONS.

Some recent transactions illustrate how strategic AI infrastructure can be valued:

CompanyFocusApproximate Value

01Runway

AI video

Multi-billion-dollar private valuation

02Scale AI

AI data infrastructure

Tens of billions private valuation

03Character.AI

Consumer AI

Multi-billion-dollar transaction/licensing deal

04Adept

Enterprise AI

Acquired for reported hundreds of millions through a strategic transaction

05Inflection AI

AI models

Multi-billion-dollar strategic deal

06GitHub

Developer infrastructure

$7.5B acquisition

07Plaid

Financial infrastructure

Proposed $5.3B acquisition (later terminated)

INFRASTRUCTURE PREMIUM

The common theme is that infrastructure companies often command premium valuations because they become embedded in customer workflows.

THE CONSENT LAYER FOR THE IDENTITY ECONOMY.

AI CAN MANUFACTURE PEOPLE FASTER THAN TRUST CAN KEEP UP.

Identity theft & deepfake fraud

Patchwork likeness law

Compliant AI demand

ONE REGISTRY. TWO MARKETS. A CLEAR CONSENT RAIL.

Claim

TRUSTED SUPPLY FIRST. PROGRAMMATIC SCALE NEXT.

Registry + Identity Watch

A compounding model built across protection, transactions, and infrastructure.

Registry + Identity Watch

Mosaic Marketplace

Mosaic Network

A LEARNING SYSTEM, NOT A CAMPAIGN.

Content volume

Consumer registry

Licensing demand

Proof stories

SUBSCRIPTIONS LEAD. LICENSING COMPOUNDS.

36-month base case

Financial assumptions to pressure-test

THE CATEGORY IS FRAGMENTED. MOSAIC CONNECTS THE FULL RAIL.

THE MOAT IS THE SYSTEM.

Registry density

Identity primitives

Consent ledger

Distribution machine

180 DAYS TO VALIDATE THE CORE PROMISE.

Define

Launch

Learn

Transact

Prove

BUILT ACROSS PRODUCT, GROWTH, FINANCE, AND LAW.

John Roberts

Scott Terrell

Ziggy Kornandel

Justin Montgomery

Trey Bayne

Scott Christiansen

FUND THE RAIL BETWEEN PEOPLE AND AI COMMERCE.

COMPARABLE AI PLATFORM ACQUISITIONS.